About This Episode

Communities are the beating heart of towns and cities everywhere, but how do you create them? And who needs them most?  Most of us will have experienced something community based that’s very positive in the past year, even if it’s just clapping for the NHS.

It’s been a positive influence on many of us, and a lot of us really need it.  Maddy Alexander-Grout is building MY VIP Card to connect local businesses and local people, putting loyalty at the centre and making it available across the UK.

Loyalty is a huge market and it will be central to the vast majority of small businesses surviving and thriving over the next few months.

We talk to her to find out more details of the crowdfunding campaign they’re running at the moment, why crowdfunding was the route for My VIP Card, and their plans for the future.